Please don’t kid yourself, 2013 is going to be a challenging year, while at the same time some massive opportunities for growth are staring us in the face by taking market share. Customers are now in charge and RULE OK...
There is nothing to
fear if you are part of or powered to influence behavioural change. The
challenge here is to be truly customer led. Very few business models even understand what customer led means, let alone practicing this culture. I
think everybody knows that in order to get behavioural change you
firstly have to get attitudinal change and this starts with the leaders,
managers and executives then to cascade through every part of a
business.
I am now old enough,
wise enough and fortunate enough to have learnt from cleverer people
than me how to win in a stagnant or recessional marketplace. Simple
really, if your industry, products and services are mature and there is
little or no growth ‘nick business from your competitors. What do you
need? Desire, determination and the courage to invest just a little in
your people (£500 per person will do nicely) and see a 20 times return.
Unleash the power of
your people in up-skilling, training and learning, helping them to
deliver what your customers want but will not get from your competition.
1. Value for money products or services (customer led)
2. Excellent customer experiences
3. Supported by motivated, positive people
Yes of course I have
a vested interest here, but I guarantee everyone of you reading this
know in your heart of hearts that it’s right and just downright
commonsense and do you know - a bit of commonsense is always a winner.
