Very few businesses have really even started to understand customer care and the millions it can make them. Here are just a few very simple tips:
- Develop a positive customer obsession from the top.
- Make every person that touches your brand an ambassador.
- Operate risk reversal - in other words you carry the risk, not the customer - and give a 100per cent money back guarantee.
- Put people back onto switchboards.
- Do the thing you didn’t have to do: the kindness, the follow-up phone call, a small thank you gift.
- Give absolute priority to a customer complaint - it is massive opportunitiy to develop a customer for life.
- Invest in your people, train them, inspire them and motivate them. Good training works immediately.
What are your best tips for customer retention? Let us know by adding a comment below.
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