Selling out of date!!?

Would someone out there please tell me why so many sales people are so poorly equipped to win business, while at the same time the government is held to blame for sending our highly trained soldiers into conflict equipped in outdated poorly protected vehicles?

The sales people problem does not lie in outdated equipment but either outdated training or no training at all. Just imagine sending our soldiers into battle with no training, or just as horrific training based on the IRA conflict. Maybe similar but oh so different.

The marketplace has changed, customers have changed, buying behaviour has changed, and expectations have changed, hoped for discounts have changed, negotiation has changed yet most sales people have not changed and it is not their fault but the fault of the employers.

Blame the company for sending their sales people out in Cavaliers with skills that were right 10 years ago, do try not to get frustrated but hold the employer to account.

Now I really must be honest here. I personally get so frustrated by pathetic out of date selling practices. I really do try so hard not to chew the poor individual into pieces and spit them out but I confess this does sometimes happen.

How about naming and blaming the guilty employers? As you know I am passionate about professional selling skills. It is such a winner for the world, for companies, for sales people but above everything else for the customer and it is so easy, oh so easy, to learn the skills of 2009.