Is Laughter Really the Best Medicine? Victor Borge the Danish American humorist, pianist and entertainer once said “Laughter is the shortest distance between two people.” Laughter really does connect people, strengthens relationships and can be a useful business tool to increase sales success.
Research by Dr Terri Kurtzberg of Rutgers University uncovered that a simple laugh could actually result in more effective and efficient negotiation and measurably helped towards reducing suspicion, building trust and a dramatically increased positive outcome.
So now armed with that laughter really can be great medicine for the winner of business, get the balance right. Avoid the silly dirty joke or the jokes best left to the comedians but a sense of humour an amusing situation or funny story shared can bring you great returns.
Very difficult to train but humour can be enhanced with coaching, therefore we should all learn to lighten up a little and have a bit more fun with those sales and meeting presentations.
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