A Ratner Moment?

This is the age of the customer and all of us at work should take a reality check in protecting our brands.

Two major brands have suffered in the past two weeks with serious brand damage - one possible irreparable, Goldman Sachs with their ‘Muppet Customers’, and now the Conservative party with ‘apparent payments to meet policy makers at best, and beans on toast with the Camerons at worst’.

The Conservative brand would of course be a different rating to Goldman Sachs who was supposedly AAA whereas the Conservative Party was probably a D- in trust, reputation and loyalty.

So what would you do if you were the brand manager of the Conservative Party?